Our approach was strategic and client-focused. We began by creating new designs in line with the client’s vision, and once approved, we moved on to content optimization by incorporating relevant local keywords to enhance their ranking in local search results.
We meticulously crafted wireframes based on keyword clusters, developing custom designs for specific service pages. By aligning the new website structure with targeted keywords, we ensured The Lane gained the attention it deserved from the London market.
But our efforts didn’t stop there. We also listed their business in prominent UK directories and secured high-quality backlinks from reputable restaurant sites, which contributed to achieving the desired results.