7 Reasons Why Shopify Isn’t Best for SEO

The digital revolution has shifted the view of how organizations operate in the last few years, especially in the commerce and retail sectors. Since online shopping is becoming more demanding and popular among people, business owners are always searching for effective strategies to develop their online presence as well as the best for SEO-related features.

Presenting Shopify, a potent e-commerce platform that has become a worldwide sensation in the past few years. Knowing Shopify is good whether you’re an established company maintaining an online business or a young entrepreneur. We’ll find out what Shopify is, its features, how it operates, whether is Shopify good for SEO, and its possible downsides.

Shopify: What is it?

Shopify is an e-commerce platform based on a subscription. It enables both sellers and companies to display their online stores and subcategories of items and sell goods to customers directly.

In 2006, Tobias Lütke, Daniel Weinand, and Scott Lake founded Shopify to address their hurdles in selling snowboarding gear online.

Shopify has become one of the most famous platforms for online retailers in the emerging e-commerce industry. It is a first-hand option for business owners due to its abundance of features and subcategories, dependable hosting, and user-friendly layout. Besides this Shopify isn’t suitable for professional SEO services and has certain drawbacks about Search Engine Optimization (SEO). If you’re thinking about building your online store using Shopify but are worried about SEO performance, here are seven reasons why it might not be the best for SEO regarding your business.

1. Is Shopify good for SEO?

Shopify has proved its worth to businesses globally, but it is not as best for SEO as others. Because websites with higher rankings show up more prominently on search engine result pages (SERPs), search engine optimization is a critical component of the success of online retailers.

Similar to how Squarespace and BigCommerce both struggled to provide professional SEO services, Shopify may also have some difficulties. They employ a limited system that is difficult for the typical Internet user to alter. The reason for this is that users are unable to easily access the website’s back-end and alter it to improve its SEO value.

For example, sitemaps are built automatically and cannot be altered, and the required URL structure is difficult to modify. Below, we go into more detail to clear the question “Is Shopify good for SEO?”.

2. Limited Possibilities for Customization

Shopify’s limited customization choices are a major disadvantage when it comes to being best CMS for SEO. Although Shopify offers a variety of themes and layouts, many of the components in those themes may be constrictive. Only limited editing is allowed for page names, meta descriptions, and alt texts for images. This restriction may make it more problematic for you to achieve the professional SEO services desired. Shopify’s strict structure can impede a more customized SEO strategy, in contrast to self-hosted systems like WordPress, where users have access to a wider range of customization choices.

2. Challenges in Applying Sophisticated SEO Techniques

The fundamental optimization requirements are largely met by Shopify’s built-in SEO settings, which might not be sufficient for companies that require more sophisticated techniques.

Configuring elements like schema markup, canonical tags, or more complex redirects, may be difficult for users. For businesses attempting to handle complex SEO situations, such as e-commerce sites with numerous categories, and subcategories. Product variations, or global markets, advanced techniques are efficient.

3. Slow loading times for pages

When it comes to delivering best for SEO features, page loading speed is vital for both enhancing search rankings and keeping visitors. Shopify’s dependence on apps and scripts frequently results in sluggish site performance. Increased loading time might result from third-party apps overcrowding your website with JavaScript and CSS files. A slow website could affect your SEO results because Google uses page speed as a ranking factor. You might need to spend money on bespoke programming to optimize your website above and beyond Shopify’s default options if you want lightning-fast loading times.

4. Limited Authority Over the Structure of URLs

Shopify’s constrained URL structure is another issue about SEO. Shopify automatically creates URLs that are optimized for search engines, but they can be a little strict and can not always match your desired keyword targeting. For instance, categories and product names are part of the platform’s basic structure. This may be sufficient in many situations, but it doesn’t give you much access if you’re depending on a certain keyword strategy or want a shorter, more memorable URL.

Additionally, Shopify doesn’t offer a straightforward method for setting up 301 redirects for pages that affect SEO if you need to modify a URL for any reason. Redirects are possible, although managing them efficiently could be problematic due to the user interface’s clumsiness So this is another factor that shows Shopify is not the best for SEO.

5. Poor Blog Writing Skills

Any sustainable SEO plan must include content marketing, and blogging is a great approach to boost the SEO profile of your website. Even though Shopify allows you to start a blog, it falls far short of comparable systems like WordPress in terms of blogging features. There are a few features like efficient classification, content scheduling, and mass post-editing but they are not enough to provide professional SEO services. Shopify’s built-in blogging tools don’t offer multiple options for producing and disseminating content that can aid in lead creation and organic traffic.

Long-term SEO success depends on creating a strong community around your business through frequent writing, which you can lose out on if you don’t have the best blogging choices.

6. Problems with Duplicate Content

Shopify is not created to support duplicate content as well as other platforms, which declare it as not the best for SEO services. The way Shopify handles product pages and variations is a frequent source of worry. Shopify may produce several URLs pointing to essentially the same content when a product has various subcategories and variations (such as sizes or colors). Lower ranks may result from search engines becoming confused by this duplication.

Canonical tags are automatically added by Shopify to aid with this problem, although they are not reliable. More experienced website owners frequently require more control over duplicate content management and canonicalization, which can be difficult to set up on Shopify.

7. Limited Schema Markup Options

One type of microdata that can enhance your website’s exposure in search results is schema markup. Schema can increase your website’s click-through rates and traffic by giving search engines desirable context about the material on your page. This makes it known as the best for SEO. However, compared to completely customizable platforms like WordPress, Shopify allows fewer possibilities for integrating complex schema markup.

You won’t get a complete suite for blogs, events, FAQs, or local business schema out of the box, but many Shopify themes come with rudimentary schema implementations for products. For companies trying to boost their search engine visibility, especially in cutthroat areas, the option to add custom schema markup is necessary.

Although Shopify is a great option for launching an online store, business owners who want to boost organic traffic may find it difficult to overcome its SEO constraints. Familiarity with these drawbacks, which range from limited customization possibilities to challenges with sophisticated methods, can help you decide if Shopify is best for SEO efforts.

It might be fruitful to consider other platforms that deliver greater flexibility, top performance, and strong features made especially as best for SEO, and online visibility if your main objective is to use SEO as a major factor in your online success. The ideal option for your e-commerce website will ultimately rely on your particular needs, objectives, and level of SEO investment. Knowing these components can help you in your SEO endeavors, regardless of whether you decide to use Shopify or any other platform.